Reports
December is a funny month. One minute, you’re firing off follow-ups like your quota depends on it (because it does), and the next, your inbox is filled with “I’m out of office, back January 6th”. But not everyone’s checked out. In fact, some industries are quietly making
Reports
At first glance, B2B sales data often seems to follow a predictable script: the more leads you qualify, the more deals you close. But the numbers from December 10th reveal a fascinating twist — a quality paradox. Some of the top-performing industries are qualifying fewer leads but converting those leads into
Reports
What's worse than a "no"? A "yes" that turns into an empty virtual meeting room. When we analyzed 6,428 meetings from last week across 15 industries, we discovered that 419 of them ended in no-shows. That is: * 419 no-shows out of 6,428
Reports
When analyzing the Thanksgiving week data, we expected to see the typical holiday slowdown. The initial numbers confirmed this: demo requests dropped from 11,569 to 8,742 – a steep 24.4% decline that would make any revenue leader nervous. But as we dug deeper into the conversion metrics, we
Reports
With Thanksgiving weekend around the corner, many B2B companies may start noticing a seasonal slowdown. As decision-makers shift their focus toward the holidays, it’s a good time to take stock of where the momentum is coming from. So, which industries are driving qualified demo requests as we head into
Reports
This is personal for me. As a marketer, every time I pulled numbers for our weekly pipeline sync-up calls I’ve always wanted to compare how we were doing compared to others in our industry. But it wasn’t enough to know yearly averages. Because yearly averages are too outdated
Reports
How long do companies take to respond to a lead when they request a demo? I analyzed 1000 B2B companies. Here's the full report