THE PRACTICAL AI FIELD GUIDE

Put AI
to work.

Across your go-to-market.

Learn Claude, ChatGPT, and Codex through practical guides and worked examples for sales and marketing.

Find a workflow Learn the basics
By Vikash Koushik
Head of AI GTM Systems at Docket
From knowing to doing Fine strands weave from the guides, prompts, and skills in the library into account research, campaign review, and repeatable workflows. An editorial illustration of putting the field guide into practice. GUIDES Research. A cited account brief PROMPTS Campaigns. Copy you can stand behind SKILLS Agents. A workflow you can repeat
01 / PUT IT INTO PRACTICE

Start with the work
on your desk.

All playbooks
SALES / ACCOUNT RESEARCHPLAYBOOK 01

Walk into the first call
with something worth asking.

Turn a company URL into a brief with sources, useful signals, and questions for the conversation.

Build an account brief
MARKETING / CAMPAIGN QA

Give your cold email
a proper second look.

Check the claims, the personalization, and the import before a draft becomes a campaign.

Review a campaign
OPERATIONS / AGENTS

Build the workflow
you keep doing by hand.

Connect the tools, define the job, and put a review step where it belongs.

Build a GTM agent
02 / GET YOUR BEARINGS

Get good at the tools.
Then make them yours.

Start with one useful task.
Build from there.

TWO WAYS IN

Find the prompts and workflows for your work.

Explore workflows
03 / KEEP THESE WITHIN REACH

The working library.

The right tool. A useful starting prompt.
A skill you can run again.

DIRECTORY

The AI GTM tech map

Find the tools for the job, organized by where they fit.

TOOLS PROMPT / 01

The first-call account brief

Give the research a structure you can use in a conversation.

SALES PROMPT / 02

A competitor battlecard with evidence

Prepare the comparison, then check the claims.

RESEARCH SKILL / 01

The campaign check before the import

Turn campaign QA into a repeatable review.

MARKETING SKILL / 02

Keep an eye on what competitors change

Compare their public pages and bring back the differences.

RESEARCH

5 featured resources

A SELECTION FROM THE LIBRARY
TECH MAP ↗ALL PROMPTS ↗ALL SKILLS ↗
Vikash Koushik, founder of Get Wicked GrowthVIKASH KOUSHIK / GET WICKED GROWTH
04 / THE PERSON BEHIND THE PLAYBOOK

Close to the work.
Specific about
the details.

I’m Vikash. I lead AI GTM Systems at Docket and write Get Wicked Growth for the people putting these tools to work in sales and marketing.

The guides focus on the part that matters after the demo: the inputs, the steps, the output, and what you need to check.

Work with me on your GTM systems
05 / LETTERS FROM THE WORK

Keep a good
playbook nearby.

Get the next practical AI workflow in your inbox,
with the context to put it to work.

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FROM THE FIELD GUIDE↗
CAMPAIGN NOTES

The useful part
happens before
you hit send.

A closer look at the claims, evidence, and review steps behind a cold email campaign.

Read the playbook