The practical AI playbook for GTM & marketing teams
Stop reading hot takes about AI and start shipping it. Operator-tested guides to putting AI to work across go-to-market, anchored by a deep hub on getting real results from Claude.
Not sure where to begin?
Pick the door that matches where you are right now. You can wander the rest later.
Everything in one place
Five resources that work together, learn Claude itself, discover the tool, learn the play, grab the prompt, build the skill.
The Claude Hub
Everything Claude, for GTM and marketing teams: what it is, which model and plan to pick, how to prompt it, and how to automate real work with Claude Code and Routines. Written by an operator who runs it daily, not a content team.
Explore the Claude hub →The Tech Map
Every category of AI-era GTM software, mapped from finding in-market accounts to closing and expanding them. Find the right tool for the job in seconds.
Explore the map →AI Use Cases
Deep, implementable how-tos. Each one names the exact tools, includes the complete prompts, and walks the full data flow, so you can ship it the same day.
See the playbooks →Prompt Library
Copy-paste prompts for sales and marketing, each ready to run with the variables to swap, a worked example, and tips. Model-agnostic.
Grab a prompt →Skills
Reusable, drop-in instruction sets that make Claude or ChatGPT an expert at one GTM task. Full SKILL.md included, copy it into a Project and run it.
Browse skills →
Written by someone who actually ships this, not a content team.
I'm Vikash, currently Head of AI GTM Systems at Docket. Before this I was Head of Marketing at multiple B2B SaaS companies, where I scaled revenue from zero to $1M+ more than once. These days I spend most of my time wiring AI into go-to-market and writing down what actually works.
For the last six months I've run roughly 1.7 billion tokens a month automating my own GTM: account research, enrichment, outbound, content, and deal prep. Everything on this site is something I run or have run in production. No theory, no recycled LinkedIn threads.