Marketing
Top 8 B2B Marketing Metrics & KPIs to Track and Improve
The key to more revenue lies in your B2B marketing metrics. Here are 8 most important B2B marketing metrics and KPIs that drive revenue and your CEO cares deeply about.
Marketing
Inside story of how and why we did the Spicy Mystery Series at RevenueHero
Here's the full story of how the Spicy Mystery Series came to life. I also share the impact and specific numbers from this campaign.
Marketing
How to set up lead to account matching in Salesforce? And how to do it the easy way?
It would be an understatement to say setting up lead to account matching on Salesforce is hard. This article walks you through it step-by-step along with an easy way to set it up on RevenueHero.
Marketing
Freeing Customers from Support Paywalls: Building a Brand the RevenueHero Way
Every customer has the right to exceptional service and support. And we think it’s probably the most underutilized way to build a brand. Here's a glimpse into how we do things the RevenueHero way.
Marketing
How to set up lead assignment rules for lead routing in Salesforce?
Unsure how to set up lead assignment rules and lead routing in Salesforce? This article covers it step-by-step
Marketing
6 ways to increase your pipeline and bottom line without increasing your budget
Budgets are guarded, but pipeline is expected to grow. How do you do that? Here are 6 actionable ways marketers can increase pipeline without increasing budgets
Playbooks
Building a Single View of a Customer
Learn how to integrate data from various touch points to create a holistic view of your prospects & customers.
Marketing
How To Measure The Success Of Your Feature?
Confused on how to measure the impact of your new feature release? Here's a guide help you define the right metrics and measure the success of your feature.
Marketing
How To Identify Key Activation Points And Use It To Improve Your Onboarding?
80% of your users leave after they sign up. Use this step-by-step guide to improve your product onboarding, so you can engage and retain them.
Marketing
3 Key Lessons I Learned While Building a Startup
3 marketing lessons I learned while building startups
Marketing
Starting a Career in Marketing — Tips and Advice from Corey Dilley
How to start a career in marketing? Practical tips and advice from Corey Dilley, former Director of Campaign Strategy at Unbounce.
Marketing
More Than "Hi *|FNAME|*" : Send Personalized Emails
What does personalizing an email really mean? And how do you do it? This article walks you through all the details with examples.