Vikash Koushik

Marketing

How to Create an ABM Campaign That Doesn’t Fail: A Step-by-Step Guide

People often ask what it takes to create a winning ABM campaign. In this blog post, we flipped the coin and looked at all the things that could go wrong and how to fix them.

Marketing

Your first 30 days in RevOps: How to hit the ground running and keep the train on the tracks

As you start your new role in RevOps, here’s what you should look to do in your first 30 days without getting overwhelmed.

Marketing

Choice and Happiness: Lessons from Pepsi and a Psychophysicist on meeting prospect demand

What can B2B companies learn from a Psychophysicist and Pepsi? Turns out a lot.

Playbooks

Meeting not booked? Alert sales rep on Slack and follow up with an automated email

Prospects leaving you hanging after filling out that demo request form? That's the B2B version of an abandoned cart. Use this simple playbook to alert your sales reps the second a prospect abandons ship and send them an automated email from your rep to win them back.

Playbooks

Route, assign, and schedule meetings with inbound leads based on territory

Territory based routing? Use this playbook to route, assign, and schedule meetings based on prospect’s location. It takes less than 3 minutes. Seriously, we timed it and included the video at the bottom as well.

Marketing

Your Ideal RevOps Tech Stack: Getting Tooling Right

What does the ideal RevOps tooling look like in 2025? In this article I unpack some of the must-have tools by category, how they integrate with the rest, and our recommendations based on what we’ve seen.

Marketing

Inbound SDRs — Are they still relevant in 2025?

Inbound SDR made a lot of sense a few years ago. Today? Maybe. Maybe not. In this article, we explore if you should even have an Inbound SDR in your organization.

Playbooks

How to reduce no-shows and increase meeting hold rates?

Use this playbook to send multiple reminders through email and SMS. It’s the easiest way to reduce no-shows and increase your meeting hold rates.

Playbooks

GCLID not set because of cookie phase out? Fix it with Conversion Linker Tag

If you’re a marketer wondering why people click on your Google Ads but when they convert, it always gets set as Direct, this playbook on Conversion Linker Tag is for you.

Playbooks

How to set up enhanced conversion tracking in Google Ads for accurate measurement, and better ad targeting?

If you’re a marketer, chances are you’ve been trying hard to send personally identifiable information of every conversion back to Google Ads to set up enhanced conversion tracking. If this sounds like you, this playbook is for you.

Playbooks

Automatically send high value conversion signals back to Google Ads for better ad learning

If you’re a marketer or an Ops person, you’ve likely spent several hours trying to not send low value signals (like unqualified leads) and send only high value signals to your ad networks. If that sounds like you, then this playbook is just for you

Reports

I tested lead response times of 1000 B2B sales teams. Here are the results

How long do companies take to respond to a lead when they request a demo? I analyzed 1000 B2B companies. Here's the full report