Get Wicked Growth
  • Home
  • Marketing
  • Playbooks
  • Reports
  • About
Sign in Subscribe

Vikash Koushik

Vikash Koushik

Reports

Weekly form and lead conversion trends: November 18, 2024 to November 24, 2024

With Thanksgiving weekend around the corner, many B2B companies may start noticing a seasonal slowdown. As decision-makers shift their focus toward the holidays, it’s a good time to take stock of where the momentum is coming from. So, which industries are driving qualified demo requests as we head into

By Vikash Koushik 26 Nov 2024

Playbooks

The buddy system: Route meetings to a ramping rep and their buddy

Use this playbook to route a meeting to a ramping sales rep and pair them with their buddy. It's the easiest way to give your new rep exposure without hurting your routing logic.

By Vikash Koushik 22 Nov 2024

Playbooks

How to increase meeting conversions from LinkedIn lead gen ads?

Want to book more meetings from your LinkedIn Lead Gen ads? This playbook covers two tactics you can implement today.

By Vikash Koushik 22 Nov 2024

Reports

Weekly form and lead conversion trends: November 11, 2024 to November 17, 2024

This is personal for me.  As a marketer, every time I pulled numbers for our weekly pipeline sync-up calls I’ve always wanted to compare how we were doing compared to others in our industry. But it wasn’t enough to know yearly averages. Because yearly averages are too outdated

By Vikash Koushik 19 Nov 2024

Playbooks

How to automate lead enrichment & route to the right rep?

Automate lead enrichment and routing with Apollo + RevenueHero — get fully qualified prospects to the right rep instantly.

By Vikash Koushik 12 Nov 2024

Playbooks

How to use n-gram analysis to increase Google Ads conversions?

Use this playbook to run an n-gram analysis to get hidden information about your Google Ads conversions. It's the easiest way to drive more conversions, cut costs, and optimize your B2B paid campaigns.

By Vikash Koushik 07 Nov 2024

Playbooks

How to automatically create a deal after a qualified meeting is completed

Automate deal creation every time a qualified meeting happens and save your sales reps 20 minutes after every single qualified meeting.

By Vikash Koushik 04 Nov 2024
3 tactics to improve lead-to-opportunity conversion rates

Marketing

3 tactics to improve lead-to-opportunity conversion rates

Three ways to increase opportunity conversion rates? Focus on high-intent buyers, ditch meaningless metrics, and make it easy for prospects to book meetings right away. Read on to learn how.

By Vikash Koushik 30 Oct 2024

Playbooks

How to automate “Meeting Canceled” alerts and win back prospects with follow-up emails?

Turn canceled meetings into win-back opportunities with automated alerts and follow-up sequences. This playbook shows you how to set up workflows that keep your team informed, nurture leads, and maximize every chance to re-engage.

By Vikash Koushik 29 Oct 2024

Playbooks

How to automatically match a lead to their account owner

Looking to match a lead with their account owner and have the meeting routed to them? This playbook is just for you.

By Vikash Koushik 28 Oct 2024
Top demand generation tools for you to drive leads and pipeline in 2025

Marketing

Top demand generation tools for you to drive leads and pipeline in 2025

Every B2B marketer’s job is to drive demand, create leads for the sales team, and help sales close deals. These demand gen tools help you do just that.

By Vikash Koushik 17 Oct 2024
4 Salesforce reports for demand-gen marketers to track meeting outcomes

Marketing

4 Salesforce reports for demand-gen marketers to track meeting outcomes

If you’re a marketer trying to connect meeting outcomes to campaigns, here are 4 reports you should use today.

By Vikash Koushik 08 Oct 2024
See all
Get Wicked Growth

Get Wicked Growth

Real B2B SaaS marketing plays, sharp takes, and no recycled fluff.

Recommendations

  • MKT1 Newsletter by Emily Kramer
    MKT1 Newsletter by Emily Kramer
    newsletter.mkt1.co

    B2B startup marketing guides, frameworks, advice & opinions from ex-marketing exec Emily Kramer.

  • Sam’s Marketing Meditations
    Sam’s Marketing Meditations
    samkuehnle.com

    A weekly reflection on marketing observations, ideas, and lessons written to a young marketer (myself).

  • Kellblog
    Kellblog
    kellblog.com

    Kellblog covers topics related to starting, leading, and scaling enterprise software startups. This includes GTM strategy, sales, marketing, positioning, messaging, and metrics

Get Wicked Growth
  • About
Powered by Ghost

Real B2B SaaS marketing plays, sharp takes, and no recycled fluff.

No Spam. No clickbait. Written by me, a human ;)