Vikash Koushik - Get Wicked Growth

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Vikash Koushik

Founder of Get Wicked Growth. Former Head of Marketing at multiple B2B SaaS companies.

3 LinkedIn Ads reports to check weekly for better account-based marketing performance

3 LinkedIn Ads reports to check weekly for better account-based marketing performance

Here are 3 LinkedIn ads reports you can track weekly to understand reach, engagement, and clicks, so your ABM strategy improves every week.

28 mistakes marketers make with LinkedIn Ads & how to fix

28 mistakes marketers make with LinkedIn Ads & how to fix

It's easy to make these mistakes in LinkedIn Ads if you're not careful. These often hurt your conversions and make you believe this channel doesn't work. But it's far from the truth.

How much should you spend on LinkedIn Ads in 2025?

How much should you spend on LinkedIn Ads in 2025?

Wondering how much to spend on LinkedIn Ads in 2025? For some, it’s $1,000/month on retargeting. For others, it's $5,000/month to build demand. This article shows how to calculate your ideal budget using audience size, penetration, frequency, and CPM.

The rise of Operator-led content: How to create content that can’t be ignored

The rise of Operator-led content: How to create content that can’t be ignored

Brands that win will be the ones publishing content that are original, specific, and experience-backed. They're the kind of content pieces that you can't ignore.

The case for embracing a higher CAC

The case for embracing a higher CAC

Growth minded companies should stop obsessing about CAC reduction. Here's what to do instead.

Market segmentation in B2B: Here’s how I segment to win more customers. Template included

Market segmentation in B2B: Here’s how I segment to win more customers. Template included

Segmentation is how you win in an increasingly competitive market in B2B. Here's my step-by-step process. Template included at the bottom of this article for subscribers.

How to launch a high-impact ABM campaign on a shoestring budget

Learn how to start a high-impact ABM campaign on a small budget with scrappy strategies, actionable steps, and measurable outcomes.

How to Create an ABM Campaign That Doesn’t Fail: A Step-by-Step Guide

People often ask what it takes to create a winning ABM campaign. In this blog post, we flipped the coin and looked at all the things that could go wrong and how to fix them.