Marketing
The case for embracing a higher CAC
Growth minded companies should stop obsessing about CAC reduction. Here's what to do instead.
Marketing
Market segmentation in B2B: Here’s how I segment to win more customers. Template included
Segmentation is how you win in an increasingly competitive market in B2B. Here's my step-by-step process. Template included at the bottom of this article for subscribers.
Marketing
How to launch a high-impact ABM campaign on a shoestring budget
Learn how to start a high-impact ABM campaign on a small budget with scrappy strategies, actionable steps, and measurable outcomes.
Marketing
Marketing Planning and Forecasting: A Playbook for B2B Marketing Leaders
Learn how to master planning and forecasting featuring Emily Kramer with actionable strategies, dynamic models, and growth frameworks for B2B marketing leaders.
Marketing
Paid Ads Without the Chaos: Why Operations Are the Secret to Staying Sane
Unable to scale paid campaigns? Discover the secret to running paid ads without losing your mind — streamline operations, track the right metrics, and build systems that scale demand generation with precision.
Reports
Meeting conversion rates vs. Holiday snooze: Which industry is still converting?
December is a funny month. One minute, you’re firing off follow-ups like your quota depends on it (because it does), and the next, your inbox is filled with “I’m out of office, back January 6th”. But not everyone’s checked out. In fact, some industries are quietly making
Reports
The Quality Paradox: Why Top-Performing B2B industries Are Qualifying Less and Converting More
At first glance, B2B sales data often seems to follow a predictable script: the more leads you qualify, the more deals you close. But the numbers from December 10th reveal a fascinating twist — a quality paradox. Some of the top-performing industries are qualifying fewer leads but converting those leads into
Reports
How one industry had zero no-shows while others lost 419 meetings
What's worse than a "no"? A "yes" that turns into an empty virtual meeting room. When we analyzed 6,428 meetings from last week across 15 industries, we discovered that 419 of them ended in no-shows. That is: * 419 no-shows out of 6,428
Reports
The Holiday Paradox: Why a 24% drop in demo requests reveals an opportunity most B2B companies miss
When analyzing the Thanksgiving week data, we expected to see the typical holiday slowdown. The initial numbers confirmed this: demo requests dropped from 11,569 to 8,742 – a steep 24.4% decline that would make any revenue leader nervous. But as we dug deeper into the conversion metrics, we
Playbooks
Running ABM campaigns? Personalize your buyer’s experience beyond the landing page
Personalizing landing page for ABM is table stakes today. In this playbook, we’ll cover how you can go beyond and personalize the scheduler and even the thank you page.
Playbooks
HubSpot Reports to measure SDR to AE outbound meeting handoffs
Here are 4 HubSpot reports to measure outbound meetings and your SDR to AE handoff efficiency.
Reports
Weekly form and lead conversion trends: November 18, 2024 to November 24, 2024
With Thanksgiving weekend around the corner, many B2B companies may start noticing a seasonal slowdown. As decision-makers shift their focus toward the holidays, it’s a good time to take stock of where the momentum is coming from. So, which industries are driving qualified demo requests as we head into